about us

Critical Needs Now brings a proven set of complimentary skills to meet each client’s challenges – to exceed expectations – to make a difference in our world one project and one client at a time.

With a strong team of marketing communications, public affairs and professional development experts to call upon, we identify and solve immediate and long-term needs. We build and cultivate communities and coalitions. And always work collaboratively.  

We are Strategists. Problem solvers. Results oriented change makers.

The team has successfully worked together for a number of years, developing and implementing public awareness and fundraising campaigns; producing special events, community building projects and public education initiatives.

Often, we grow a gem of a resource from a well kept secret to a well recognized, measurably more effective organization ready to set and meet newly defined goals.

Our expertise is in both public and private sectors, and often with crossover.

We understand that both small community organizations and global not-for-profits need many of the same skill sets for us to help them grow, or overcome a specific hurdle. Our successes combine skills in public affairs/media relations, marketing communications, community building, philanthropic development and strategic organizational growth.

Ruth Fein - Principal Writer & Communications Strategist brings a distinctive 25-year track record with national not-for-profits and community grown organizations – crafting and successfully delivering strategically targeted messages that create interest, awareness and understanding. Her expertise is communicating information, stories, that inspire personal connection, responsibility and a call to action. Her proven skills in marketing communication and public relations include digital and social media. Ruth is a former stringer for the New York Times, a freelance writer, and a respected communications professional.



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