about us

Critical Needs Now brings a proven partnership of complimentary skills to meet each client’s challenges – to exceed expectations – to make a difference in our world one project and one client at a time.

We identify and solve immediate and long-term needs. We build and cultivate communities, coalitions. And always work collaboratively.  

We are Strategists. Problem solvers. Results oriented change makers.

The principals have successfully worked together for a number of years, developing and implementing public awareness and fundraising campaigns; producing special events, community building projects and public education initiatives.

Often, we grow a gem of a resource from a well kept secret to a well recognized, measurably more effective organization ready to set and meet newly defined goals.

Our expertise is in both public and private sectors, and often with crossover.

We understand that both small community organizations and global not-for-profits need many of the same skill sets for us to help them grow, or overcome a specific hurdle. Our successes combine skills in public affairs/media relations, marketing communications, community building, philanthropic development and strategic organizational growth.

Ruth Fein brings a distinctive 25-year track record with national not-for-profits and community grown organizations – crafting and successfully delivering strategically targeted messages that create interest, awareness and understanding. Her expertise is communicating information, stories, that inspire personal connection, responsibility and a call to action. Her proven skills in marketing communication and public relations include digital and social media. Ruth is a former stringer for the New York Times, a freelance writer, and a respected communications professional.


Joanne Dittes Yepsen brings professional expertise from 25 years in the development field, as well as her extensive organizational and public affairs skills. She is an extraordinary community builder, broadly respected for her change making results. Her diverse, far-reaching contacts and resources result in the successful launch and growth of the projects or organizations with which she works. Joanne raised millions of dollars with Skidmore College’s development office and has managed numerous national, statewide and community fundraising efforts. As an engaging consultant, she guides clients through board development and training, strategic planning, capital campaigns, and annual fund development. Joanne served four terms as Saratoga County Supervisor and two terms as Mayor of Saratoga Springs.



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